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Strategical Social Media Marketing

Course Description

Strategic social media marketing is a discipline that focuses on utilizing social media platforms as a part of an overall marketing strategy to achieve specific business objectives. It involves developing and implementing a comprehensive plan to effectively leverage social media channels to connect with target audiences, build brand awareness, drive website traffic, and ultimately, achieve desired marketing outcomes.

Topic - 1

  • Introduction to Social Marketing

Topic - 2

  • Defining social marketing

Topic - 3

  • Distinctions between social marketing and commercial marketing

Topic - 4

  • Historical context and evolution of social marketing

Topic - 5

  • Understanding Target Audiences

Topic - 6

  • Tools

Topic - 7

  • Meta Ads

Topic - 8

  • LinkedIn Ads

Topic - 9

  • Segmentation and targeting techniques

Topic - 10

  • Audience analysis and research methods

Topic - 11

  • Behavioral determinants and psychographics

Topic - 12

  • Social Marketing Planning

Topic - 13

  • Setting objectives and goals

Topic - 14

  • Formulating a social marketing strategy

Topic - 15

  • Developing a social marketing plan

Topic - 16

  • Behavior Change Theories

Topic - 17

  • Theories and models for behavior change (e.g.
  • Transtheoretical Model
  • Social Cognitive Theory)

Topic - 18

  • Applying behavior change theories to social marketing campaigns

Topic - 19

  • Message Development and Communication Strategies

Topic - 20

  • Crafting effective social marketing messages

Topic - 21

  • Identifying key message channels and platforms

Topic - 22

  • Tailoring messages to target audiences

Topic - 23

  • Social Media Marketing

Topic - 24

  • Leveraging social media platforms for social marketing

Topic - 25

  • Best practices for social media campaigns

Topic - 26

  • Monitoring and evaluating social media metrics

Topic - 27

  • Campaign Implementation and Management

Topic - 28

  • Campaign implementation strategies and tactics

Topic - 29

  • Stakeholder engagement and partnerships

Topic - 30

  • Budgeting and resource allocation

Topic - 31

  • Ethical Considerations in Social Marketing

Topic - 32

  • Balancing persuasion and manipulation

Topic - 33

  • Ensuring transparency and accountability

Topic - 34

  • Addressing potential social and cultural impacts

Topic - 35

  • Evaluation and Impact Assessment

Topic - 36

  • Monitoring and evaluation frameworks

Topic - 37

  • Measuring behavior change and social impact

Topic - 38

  • Using data for continuous improvement

Topic - 39

  • Case Studies and Best Practices

Topic - 40

  • Examining successful social marketing campaigns

Topic - 41

  • Learning from failures and challenges

Topic - 42

  • Analyzing real-world examples from various sectors (health
  • environment etc.)

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Tasfiq Kamran

Aminul Mahi

Shaiful Islam

MD Asadullah Shibli

Obaydullah Hasib

Nirban Mitra Joy

Md Maniruzzaman Manir

Md Anower Hossain

Mehedi Azad

Alomghir Hossain

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Price

3200

Duration

24 Classes

Available Seats

49

Class Type

Live

Access

Lifetime

Time

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